Course Overview

In Digital Advertising & Google Adwords Diploma you will learn how to effectively promote your business online and create a tailored marketing plan that targets potential customers. Experts in the field illustrate digital marketing strategies in plain English, explaining how to create an effective online marketing strategy through all digital platforms. Additionally, learn how to get people to find your company on Google while they are looking for the services you provide. Learn how to advertise locally or internationally, as well as how to reach consumers in specific countries, territories, or cities or within a certain distance of your company or store. Finally, let this course show you how to get more value from your Google AdWords pay-per-click (PPC) spend. And you will be able to effectively comprehend the various digital marketing strategies.

Prerequisites

• You must be at least 16 years old.
• You must have a basic understanding of math, English, and information technology.

Target Audience

• Managers of web marketing and communications.
• Those considering a career in digital marketing or advertisement.
• Small business owners and entrepreneurs will greatly benefit from this course.

Benefits

• This course will provide you with the extra certification you need to find a rewarding marketing job. 
• You may also use this course to expand your marketing skills and advance in your career.

5 Jobs

• Online Marketing Manager
• Social Media Content Manager
• Digital Marketing Specialist
• Trade Marketing Manager
• Social Media Coordinator