Course overview

If you are planning to launch a fantastic career in the PR world, this course serves you well. It will teach you the fundamentals of human and public relations to enable you to thrive in your daily work. It will enable you to build awareness, loyalty, and engagement using a multi-channel and integrated approach. 

This course equips you with skills for planning PR campaigns, planning events, writing press releases, arranging promotional materials, and working with the media. It will teach you how to identify PR tools and their use, using channels, press kit building, brand development, and the fine skills required of a journalist. 

This course consists of e-learning modules, interactive quizzes, and a mock exam to gauge your comprehension. It is delivered for your convenience on our online platform that is accessible for a full year from the date of purchase from anywhere at any hour of the day. You will sit for an online multiple-choice exam at the end of the course that once passed, earns you a Public Relation Fundamentals certification accredited by CPD and iAP. 

Prerequisites

• You must be at least 16 years old with basic literacy in the English language, ICT, and numeracy skills to enrol in this course. 

Benefits of This Course

• You will earn a certification accredited by CPD and iAP to demonstrate your competence in this field
• You can use the skills and knowledge gained in this course to revamp your career
• The certification earned in this course can be a differentiator in your profession that can earn you promotions or a greater salary perk. 

5 jobs You Can Get With This Course

• PR Manager 
• PR Specialist 
• PR Coordinator 
• Communications Officer
• Communications Manager  

Target Audience

• Individuals seeking to launch a fantastic career in the PR field
• Professionals working in PR and marketing agencies, and in media who seek to enhance their skills
• Anyone seeking to learn better PR skills